Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.
Philip KotlerRelated topics
absent advertising amount art authentic creating customer identifying innovation knowing market marketing needs product quality satisfaction selling service understanding promotion salesmanship profits salesRelated quotes
Poetry operates by raising our curiosity, engaging the mind by degrees to take an interest in the event, keeping that event suspended, and surprising at last with an unexpected catastrophe. The painter's art is more confined, and has nothing that corresponds with, or perhaps is equivalent to, this power and advantage of leading the mind on, till attention is totally engaged. What is done by Painting, must be done at one blow; curiosity has received at once all the satisfaction it can ever have.
Joshua Reynolds
Clarity is of no importance because nobody listens and nobody knows what you mean no matter what you mean, nor how clearly you mean what you mean. But if you have vitality enough of knowing enough of what you mean, somebody and sometime and sometimes a great many will have to realize that you know what you mean and so they will agree that you mean what you know, what you know you mean, which is as near as anybody can come to understanding any one.
Gertrude Stein
That soul-destroying, meaningless, mechanical, moronic work is an insult to human nature which must necessarily and inevitably produce either escapism or aggression, and that no amount of 'bread and circuses' can compensate for the damage done-these are facts which are neither denied nor acknowledged but are met with an unbreakable conspiracy of silence-because to deny them would be too obviously absurd and to acknowledge them would condemn the central preoccupation of modern society as a crime against humanity.
E. F. Schumacher
It's not that everything needs to have substance, but when nothing does then you know we're living in a bankrupt society, an artistically bankrupt society, and that's not okay. I think there's room for forms of entertainment that are very light and frivolous and fun, but when those forms of entertainment, forms of "art" if you will, become presented as something more than that, and are believed to be something more than that, then we've got a lot of problems.
Davey Havok
We had to be able to make a decision like that, without reprocessing all of our learning. So we take a small slice of information and a profile of the customer, set up a promotion, prime up the customer's history, and wait for the events. It primes up just the right amount of information in real time... [A system like that,] might not be as precise, but it would be statistically good enough. Maybe it would be wrong five percent of the time, but that's okay. It would be more like making judgment calls.
Sumit Chowdhury
