The man with a job to offer or land to sell has been America's land interpreter. On him has fallen the burden of presenting its romance, adventure, and beauty. He has failed so often because the land was not enriched by that cultural development and by those associations which satisfy the immigrant's need. The method has been to build a good industrial plant and to let the village grow up about it, with little thought of satisfying the longings of men for religion, knowledge, recreation, or even so simple a thing as gardens. Some time ago a factory having some idle land wondered what it could do for Mr. Hoover and started factory gardens, giving each man a small plot. The management made a discovery. The gardens cut down labor turnover. The crops were worth very little money, but the men did not want to leave until they had their potatoes in. (Frances Kellor)

The man with a job to offer or land to sell has been America's land interpreter. On him has fallen the burden of presenting its romance, adventure, and beauty. He has failed so often because the land was not enriched by that cultural development and by those associations which satisfy the immigrant's need. The method has been to build a good industrial plant and to let the village grow up about it, with little thought of satisfying the longings of men for religion, knowledge, recreation, or even so simple a thing as gardens. Some time ago a factory having some idle land wondered what it could do for Mr. Hoover and started factory gardens, giving each man a small plot. The management made a discovery. The gardens cut down labor turnover. The crops were worth very little money, but the men did not want to leave until they had their potatoes in.

Frances Kellor

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