Approaching Christianity as a brand explains why the majority of people who identify themselves as Christians live no differently than other Americans yet spend enormous amounts of money on Christian products. (Skye Jethani)

Approaching Christianity as a brand explains why the majority of people who identify themselves as Christians live no differently than other Americans yet spend enormous amounts of money on Christian products.

Skye Jethani

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approaching brand christian christianity live majority money people spend yet

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