The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan IveRelated topics
almost alternative apple bankrupt company industry learn making money reason something standRelated quotes
You could never teach other people anything that mattered. The important things they had to learn for themselves, almost always by making mistakes, so that the lessons arrived too late to help. Experience was in that sense useless. It was precisely what could not be passed along in a lesson or an equation.
Kim Stanley Robinson
I am surprised at all the people in the high-tech industry focused on "making money"... If that's all they want to do, they should have a $100 printing press in their basements and they will truly "make money." Instead, if we focus all that energy on innovation, we'll change the world for the best.
Philippe Kahn
