The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function. (Jonathan Ive)

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Jonathan Ive

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beyond caring defining ease function functional imperative significance simplicity traditional use way

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