John Cage, composer, painter, and all-round thinker and cultural catalyst, said that if you introduce twenty percent of novelty into any artwork, watch out -- you are going to lose eighty percent of your audience at once. He said you would lose them for fifteen years. Cage was interested in fifteen-year cycles. But he was hopelessly optimistic. The general appreciation, for example, of Western painting has got stuck around Impressionism, and that was 130 years ago, not fifteen years ago. (Peter Greenaway)

John Cage, composer, painter, and all-round thinker and cultural catalyst, said that if you introduce twenty percent of novelty into any artwork, watch out -- you are going to lose eighty percent of your audience at once. He said you would lose them for fifteen years. Cage was interested in fifteen-year cycles. But he was hopelessly optimistic. The general appreciation, for example, of Western painting has got stuck around Impressionism, and that was 130 years ago, not fifteen years ago.

Peter Greenaway

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