I've always liked gossip, gossip is fun, but whether you believe it or not is something else, and yet the web seems to want to believe. The web doesn't distinguish between what's playful and serious. And the speed! What is happening in the web, and all the tweeters tweeting, they become neurons. They are the neurons of the global village. Village is the right word because the village is where the gossip is taking place, it doesn't take place in the cities. A piece of information comes into that little neuron – whoop – and they've immediately got to pass it across the synaptic gap...