For the first time in human history a child is born into a home in which television is on an average of about seven hours a day. In some countries a little more in some countries a little less, but in all industrial countries this is about the situation. And for the first time in human history most of the stories are told not by the parent, not by the school, not by the church, not by the tribe or the community, and in many places not even by the native country, but by a relatively small and shrinking group of global conglomerates who have something to sell. And it changes in a very fundamental way, the cultural climate, the cultural environment into which our children are born, in which they grow up, in which they become socialized, in which they become human beings.