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Hans Freudenthal - A true aphorism legitimates itself;...
A true aphorism legitimates itself; whoever feels the need to legitimate an aphorism, admits that it is illegal. The surface of an aphorism should conceal profound truth. The claim that everybody can learn everything is superficial, but is as wrong as it can be. As a matter of fact, it is no aphorism but an advertising slogan, and the excuse that it is an aphorism, is a mere wink: in advertising you cannot do without exaggerating. But even as a wink it does not become more true. (Hans Freudenthal)

A true aphorism legitimates itself; whoever feels the need to legitimate an aphorism, admits that it is illegal. The surface of an aphorism should conceal profound truth. The claim that everybody can learn everything is superficial, but is as wrong as it can be. As a matter of fact, it is no aphorism but an advertising slogan, and the excuse that it is an aphorism, is a mere wink: in advertising you cannot do without exaggerating. But even as a wink it does not become more true.

Hans Freudenthal

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advertising aphorism claim everybody everything excuse fact illegal learn legitimate matter mere need profound should slogan superficial surface truth wink wrong feels

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