![[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone. (Rob Enderle)](https://cdn.quotesdtb.com/img/quotes_images_webp/83/rob-enderle-apple-cisco-517983.webp)
[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.
Rob EnderleRelated topics
apple cisco hen legal likely name near sold steve take team watch well phone iphone jobsRelated quotes
Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up. Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business had failed to catch fire.
Naveen Jain
Successful people never forget what they love to do and are passionate about. They quickly learn to follow their own path and to make the right choices, no matter how crazy or unpopular they might appear to others. Just look at Steve Jobs, founder of Apple, who quit studying at a prestigious university to pursue his dreams.
Nigel Cumberland
Man, he could sell. As he liked to say, he lived at the intersection of technology and liberal arts. But there was a more personal side of Steve Jobs, of course, and I was fortunate enough to see a bit of it because I spent hours in conversation with him over the 14 years he ran Apple.
Walt Mossberg
