The image that creates this thinking gives rise to a feeling of evidence and a conviction that it is not based on reason. This kind of thinking explains the reaction we so often note among our contemporaries: when someone asks them to give the reason for their opinions, they answer: "It's evident." This thinking, which creates prejudices and stereotypes, is the domain of the unquestionable. Obviously you cannot dispute with an image, and you cannot challenge the hero of a film. But this extends to the mental images produced by the film: there is no criticism or debate possible, because these involve differing methods of thought. What produces immediate assent cannot bear the discussion process. The conviction acquired in this way can only be attacked on its own ground: by other images. (Jacques Ellul)

The image that creates this thinking gives rise to a feeling of evidence and a conviction that it is not based on reason. This kind of thinking explains the reaction we so often note among our contemporaries: when someone asks them to give the reason for their opinions, they answer: "It's evident." This thinking, which creates prejudices and stereotypes, is the domain of the unquestionable. Obviously you cannot dispute with an image, and you cannot challenge the hero of a film. But this extends to the mental images produced by the film: there is no criticism or debate possible, because these involve differing methods of thought. What produces immediate assent cannot bear the discussion process. The conviction acquired in this way can only be attacked on its own ground: by other images.

Jacques Ellul

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