A person who thinks by images becomes less and less capable of thinking by reasoning, and vice versa. The intellectual process based on images is contradictory to the intellectual process of reasoning that is related to the word. There are two different ways of dealing with an object. They involve not only different approaches, but even more important, opposing mental attitudes. This is not a matter of complementary processes, such as analysis and synthesis or logic and dialectic. These processes lack any qualitative common denominator.