Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared. (Patrick Dixon)

Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.

Patrick Dixon

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branding brilliant business change company effective fail innovation leadership management reputation world unprepared

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