The concept of ideographic writing is a most seductive notion. There is great appeal in the concept of written symbols conveying their message directly to our minds, thus bypassing the restrictive intermediary of speech. And it seems so plausible. Surely ideas immediately pop into our minds when we see a road sign, a death's head label on a bottle of medicine, a number on a clock. Aren't Chinese characters a sophisticated system of symbols that similarly convey meaning without regard to sound? Aren't they an ideographic system of writing? The answer to these questions is no. Chinese characters are a phonetic, not an ideographic, system of writing... Here I would go further: There never has been, and never can be, such a thing as an ideographic system of writing.