Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headline. It had to be a genuine headline, that is to say one which was actually printed in the next morning's newspaper. I won it only once with a headline which announced: "Small Earthquake in Chile. Not many dead." (Claud Cockburn)

Someone [on the staff of The Times] had invented a game – a competition with a small prize for the winner – to see who could write the dullest headline. It had to be a genuine headline, that is to say one which was actually printed in the next morning's newspaper. I won it only once with a headline which announced: "Small Earthquake in Chile. Not many dead."

Claud Cockburn

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