In order for a car to have personality, an X factor, the company that makes it must be able to take guidance and inspiration from one man, the man who started the company in the first place. This did not happen with the car outside my window, which was undoubtedly built in a jungle clearing by a company that makes cars to make money. No one began Proton or Hyundai or Daewoo because they harboured a dream of making something extraordinary or special. They are just enormous engineering and construction conglomerates that have been told by their respective governments to make cars so that the locals can get off their oxen and get modern.