You feel chilled because you have no character. You're a depressing assemblage of pop culture influences and cancelled emotions, driven by the sputtering engine of only the most banal form of capitalism. You spend your life feeling as if you're perpetually on the brink of being obsolete - whether it's labour market obsolescence or cultural unhipness. And it's all catching up with you. You live and die by the development cycle. You're glamorized drosophila flies, with the company regulating your life cycles at whim. If it isn't a budget-driven eighteen-month game production schedule, it's a five-year hardware obsolescence schedule. Every five years you have to throw away everything you know and learn a whole new set of hardware and software specs, relegating what was once critical to our lives to the cosmic slag heap. (Douglas Coupland)

You feel chilled because you have no character. You're a depressing assemblage of pop culture influences and cancelled emotions, driven by the sputtering engine of only the most banal form of capitalism. You spend your life feeling as if you're perpetually on the brink of being obsolete - whether it's labour market obsolescence or cultural unhipness. And it's all catching up with you. You live and die by the development cycle. You're glamorized drosophila flies, with the company regulating your life cycles at whim. If it isn't a budget-driven eighteen-month game production schedule, it's a five-year hardware obsolescence schedule. Every five years you have to throw away everything you know and learn a whole new set of hardware and software specs, relegating what was once critical to our lives to the cosmic slag heap.

Douglas Coupland

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assemblage brink cancel catching character company critical culture cycle development die drive engine everything feeling five flies form game hardware heap learn lives life live market obsolescence once pop production regulating relegating schedule set slag spend sputtering throw whim software years labour capitalism specs drosophila unhipness

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