He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship. (Bruce Fairchild Barton)

He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.

Bruce Fairchild Barton

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fact finding interest modern persuading recruiting right short salesmanship words adman followers

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