How did he get away with pushing a book like this? How is it anyone ever believed him?”
Gordon shrugged. "It was called ‘the Big Lie' technique, Johnny. Just sound like you know what you're talking about-as if you're reciting facts. Talk very fast. Weave your lies into the shape of a conspiracy theory and repeat your assertions over and over again. Those who want an excuse to hate or blame-those with big but weak egos-will leap at a simple, neat explanation for the way the world is. Those types will never call you on the facts.