[These entrepreneurs] were writing their stories in a subgenre of contemporary fiction, the business plan, and populating them with characters endowed with deeply implausible personalities, an oversight which would eventually be punished not by a scathing review, ... but by a lack of custom. (Alain de Botton)

[These entrepreneurs] were writing their stories in a subgenre of contemporary fiction, the business plan, and populating them with characters endowed with deeply implausible personalities, an oversight which would eventually be punished not by a scathing review, ... but by a lack of custom.

Alain de Botton

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business contemporary custom fiction lack oversight plan review writing subgenre

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