Addictive drugs misuse the brain's existing pre-programming, activating reward mechanisms and extreme feelings of pleasure. When stimulated, the brain's pleasure centres emit signals to repeat the behaviour. In this sense, the brain is pre-programmed to feel good. (Nayef Al-Rodhan)

Addictive drugs misuse the brain's existing pre-programming, activating reward mechanisms and extreme feelings of pleasure. When stimulated, the brain's pleasure centres emit signals to repeat the behaviour. In this sense, the brain is pre-programmed to feel good.

Nayef Al-Rodhan

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brain extreme good misuse pleasure repeat reward sense behaviour activating addictive feelings

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