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Deepak Chopra - You have to think of your brand as a...

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

Deepak Chopra

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adventure brand carl compelling content contradiction emotional great intrigue kind magic mystery myth paradox story think jung

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