H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.
David OgilvyRelated topics
american believe benefit broke class feeling few given went good life nobody once product project public say taste ticket ugly layout menckenRelated quotes
In science it often happens that scientists say, 'You know that's a really good argument; my position is mistaken,' and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn't happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time someting like that happened in politics or religion.
Carl Sagan
The public does not like you to mislead or represent yourself to be something you're not. And the other thing that the public really does like is the self-examination to say, you know, I'm not perfect. I'm just like you. They don't ask their public officials to be perfect. They just ask them to be smart, truthful, honest, and show a modicum of good sense.
Ann Richards
I can imagine no greater disservice to the country than to establish a system of censorship that would deny to the people of a free republic like our own their indisputable right to criticise their own public officials. While exercising the great powers of the office I hold, I would regret in a crisis like the one through which we are now passing to lose the benefit of patriotic and intelligent criticism.
Woodrow Wilson
After reading all that has been written, and after thinking all that can be thought, on the topics of God and the soul, the man who has a right to say that he thinks at all, will find himself face to face with the conclusion that, on these topics, the most profound thought is that which can be the least easily distinguished from the most superficial sentiment.
Edgar Allan Poe
No mockery in this world ever sounds to me so hollow as that of being told to cultivate happiness. What does such advice mean? Happiness is not a potato, to be planted in mould, and tilled with manure. Happiness is a glory shining far down upon us out of Heaven. She is a divine dew which the soul, on certain of its summer mornings, feels dropping upon it from the amaranth bloom and golden fruitage of Paradise.
Charlotte Brontë
