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David Ogilvy - I avoid clients for whom advertising is...
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. (David Ogilvy)

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

Related topics

advertising awkward cash factor marginal marketing mix need raid tendency

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