I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. (David Ogilvy)

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

Related topics

coming drunkard illumination increasing judgment lamp marketing notice post reluctance research support use uses

Related quotes

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

Donald Norman

Here is the piece. If you can't say fornicate can you say copulate or if not that can you say co-habit If not that would have to say consummate I suppose. Use your own good taste and judgment.

Ernest Hemingway

The judgment that human life is worth living, or rather can and ought to be made worth living, ... underlies all intellectual effort; it is the a priori of social theory, and its rejection (which is perfectly logical) rejects theory itself.

Herbert Marcuse

If students get a sound education in the history, social effects and psychological biases of technology, they may grow to be adults who use technology rather than be used by it.

Neil Postman

Animals when in company walk in a proper and sensible manner, in single file, instead of sprawling all across the road and being of no use or support to each other in case of sudden trouble or danger.

Kenneth Grahame