Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRelated topics
advertising agency best direction expect experience fee flat increasing interest pay teach liesRelated quotes
Between "there is a God" and "there is no God" lies a whole vast tract, which the really wise man crosses with great effort. A Russian knows one or other of these two extremes, and the middle tract between them does not interest him; and therefore he usually knows nothing, or very little.
Anton Chekhov
Men rush to California and Australia as if the true gold were to be found in that direction but that is to go to the very opposite extreme to where it lies. They go prospecting farther and farther away from the true lead, and are most unfortunate when they think themselves most successful.
Henry David Thoreau
Up against the corporate government, voters find themselves asked to choose between look-alike candidates from two parties vying to see who takes the marching orders from their campaign paymasters and their future employers. The money of vested interest nullifies genuine voter choice and trust.
Ralph Nader
