It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David OgilvyRelated topics
advertising attention attract big buy campaign doubt hundred idea night pass product shipRelated quotes
The sky was horribly dark, but one could distinctly see tattered clouds, and between them fathomless black patches. Suddenly I noticed in one of these patches a star, and began watching it intently. That was because that star had given me an idea: I decided to kill myself that night.
Fyodor Dostoyevsky
