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What you say in advertising is more important than how you say it.
David Ogilvy
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Related quotes
First say to yourself what you would be; and then do what you have to do.
Epictetus
Wise men speak because they have something to say; Fools because they have to say something.
Plato
He said that there was one only good, namely, knowledge; and one only evil, namely, ignorance.
Socrates
People who say it cannot be done should not interrupt those who are doing it.
George Bernard Shaw
I really have to keep an eye on myself, because sometimes I think I might say something important.
Leslie Nielsen