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The more informative your advertising, the more persuasive it will be.
David Ogilvy
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advertising
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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. Murrow
Advertising: the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
In the arts, the critic is the only independent source of information. The rest is advertising.
Pauline Kael
Many a small thing has been made large by the right kind of advertising.
Mark Twain