Simon Mainwaring quotes - page 4

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do. (Simon Mainwaring)
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. View quote
Simon Mainwaring
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers. View quote
Simon Mainwaring
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being. View quote
Simon Mainwaring
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. View quote
Simon Mainwaring
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. View quote
Simon Mainwaring
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. View quote
Simon Mainwaring
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. View quote
Simon Mainwaring
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. View quote
Simon Mainwaring
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. View quote
Simon Mainwaring
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. (Simon Mainwaring)
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society. View quote
Simon Mainwaring
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. View quote
Simon Mainwaring
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. View quote
Simon Mainwaring
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. View quote
Simon Mainwaring
Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. View quote
Simon Mainwaring
The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives. View quote
Simon Mainwaring
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior. View quote
Simon Mainwaring
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. View quote
Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. View quote
Simon Mainwaring
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. (Simon Mainwaring)
Work with your competitors when the interest of the community and planet are at stake. View quote
Simon Mainwaring
Brands must become architects of community. View quote
Simon Mainwaring
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. View quote
Simon Mainwaring
The currency of universal values make brands innately sharable. View quote
Simon Mainwaring