Simon Mainwaring quotes - page 2

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? (Simon Mainwaring)
The leverage and influence social media gives citizens are rapidly spreading into the business world. View quote
Simon Mainwaring
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. View quote
Simon Mainwaring
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version. View quote
Simon Mainwaring
Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. View quote
Simon Mainwaring
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. View quote
Simon Mainwaring
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. View quote
Simon Mainwaring
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. View quote
Simon Mainwaring
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. View quote
Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. View quote
Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. (Simon Mainwaring)
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. View quote
Simon Mainwaring
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. View quote
Simon Mainwaring
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. View quote
Simon Mainwaring
Consumers want a better world, not just better widgets. View quote
Simon Mainwaring
The false separation between living and giving must end. View quote
Simon Mainwaring
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. View quote
Simon Mainwaring
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field. View quote
Simon Mainwaring
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater. View quote
Simon Mainwaring
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. View quote
Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. (Simon Mainwaring)
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. View quote
Simon Mainwaring
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. View quote
Simon Mainwaring
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. View quote
Simon Mainwaring
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. View quote
Simon Mainwaring