Akio Toyoda quotes

Trouble results when the speed of growth exceeds the speed of nurturing human resources. To use the analogy of growth rings in a tree, when unusually rapid growth caused the rings to grow abnormally thick, the tree trunk weakens and is easily broken. (Akio Toyoda)
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company. View quote
Akio Toyoda
Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be. View quote
Akio Toyoda
The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry. View quote
Akio Toyoda
It is in Toyota's DNA that mistakes made once will not be repeated. View quote
Akio Toyoda