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Jonah Peretti quotes
I think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
Jonah Peretti
People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.
Jonah Peretti
Im a typical Capricorn. Im hardworking, loyal, sometimes stubborn, and I dont believe in astrology.
Jonah Peretti
The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.
Jonah Peretti
BuzzFeed started as a lab with a small team where we would play with ideas.
Jonah Peretti
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.
Jonah Peretti
People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content.
Jonah Peretti
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
Jonah Peretti
At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news.
Jonah Peretti
Mormons know that it's not enough to practise your religion - you also have to spread your religion.
Jonah Peretti
I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.
Jonah Peretti