Bruce Henderson quotes

Your most dangerous competitors are those that are most like you. (Bruce Henderson)
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. View quote
Bruce Henderson
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage. View quote
Bruce Henderson
The objective is to enlarge the scope of your advantage which can only happen at someone else's expense. View quote
Bruce Henderson