Niki Lauda quotes

Giving up is something a Lauda doesn't do. (Niki Lauda)
I always go extreme ways. View quote
Niki Lauda
I want to bring passengers on my airplanes to present to them my product. View quote
Niki Lauda
In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe. View quote
Niki Lauda
Running an airline is a normal job. Racing is more. View quote
Niki Lauda
Whenever I see something that challenges me, I take it on. View quote
Niki Lauda
Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different. View quote
Niki Lauda
I see myself as a classic middle market entrepreneur, and this is the role I fulfil. View quote
Niki Lauda
Don't talk too much, be focused on the goal and achieve it. View quote
Niki Lauda
Taking your first title is much more complicated and more difficult; it takes years of work – from go-kart to Formula One. The second comes more easily, because you've already got the experience. View quote
Niki Lauda
A race isn't won until it's over. (Niki Lauda)
Really, you should always discuss the defeats because you can learn much more from failure than from success. View quote
Niki Lauda
The less you talk, the more time you have for the essential things. View quote
Niki Lauda
From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career. View quote
Niki Lauda
When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself. View quote
Niki Lauda
You must always aim for further growth. View quote
Niki Lauda
I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot be fast enough. View quote
Niki Lauda
Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business. View quote
Niki Lauda
I am someone who places great value on the detail. That was always the case, even in my days as a racing driver. View quote
Niki Lauda
Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.* Grey zones do not interest me at all. View quote
Niki Lauda
To make a decision you need to be in a perfect environment: you have to be motivated and surrounded by the right people. (Niki Lauda)
I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal! View quote
Niki Lauda
I've been through a lot and I realize the future can't be controlled. I'm not worried. You can always learn to overcome difficulties. View quote
Niki Lauda
When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers! View quote
Niki Lauda
We now fly with an airbus, which has 210 seats, six times the week to Palma to the spider of the air Berlin. View quote
Niki Lauda