Yvon Chouinard quotes - page 3

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. (Yvon Chouinard)
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose. View quote
Yvon Chouinard
The more I make the more I can give away. View quote
Yvon Chouinard
I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy. View quote
Yvon Chouinard
Growth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course. View quote
Yvon Chouinard
It's okay to be eccentric if you're rich; otherwise you're just crazy. View quote
Yvon Chouinard
During the sixties, all the risk-type sports were very popular, because everybody was rebelling against their parents, or rebelling against the whole system. But those days are over. This is the day of conservatism. View quote
Yvon Chouinard
Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man. View quote
Yvon Chouinard
I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms. View quote
Yvon Chouinard
The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world. View quote
Yvon Chouinard