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Jonah Berger quotes
Going viral isn't random, magic, or luck. It's a science.
Jonah Berger
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
Jonah Berger
Connecting with others is rewarding; it makes us feel like we're not alone in the world.
Jonah Berger
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
Jonah Berger
If something is built to show, it's build to grow.
Jonah Berger
Top of mind means tip of tongue.
Jonah Berger
People don't need to be paid to be motivated.
Jonah Berger
Virality isn't born, it's made.
Jonah Berger