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Jay Conrad Levinson quotes
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Jay Conrad Levinson
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.
Jay Conrad Levinson
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
Jay Conrad Levinson
More than half your marketing time should be devoted to your existing customers.
Jay Conrad Levinson
Your website is the window of your business. Keep it fresh, keep it exciting.
Jay Conrad Levinson
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
Jay Conrad Levinson
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works-regardless of cost.
Jay Conrad Levinson
Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.
Jay Conrad Levinson
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
Jay Conrad Levinson