Frank Luntz quotes - page 3

In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing. (Frank Luntz)
Sound science must be our guide in choosing which problems to tackle and how to approach them. View quote
Frank Luntz
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. View quote
Frank Luntz
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. View quote
Frank Luntz
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean. View quote
Frank Luntz
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. View quote
Frank Luntz
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. View quote
Frank Luntz
Democrats don't want to hear about your church. If they really cared, they'd be Republicans. View quote
Frank Luntz
The eureka moment is two reasons why the output-based standard should be adopted common sense and accountability. Input-based standards don't encourage energy diversity they don't create any incentives they don't produce solar, hydro, nuclear. View quote
Frank Luntz
Nuclear power is a new issue. This could become the mainstream energy issue fast. View quote
Frank Luntz