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Martin Lindstrom quotes - page 2
Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.
Martin Lindstrom
The reality is that a brand can no longer afford to be "friends with everyone."
Martin Lindstrom
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Martin Lindstrom
Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.
Martin Lindstrom
The world's holy texts are built on ancient oral traditions.
Martin Lindstrom
We're all obsessed with our smartphones and thus really don't see anything around us.
Martin Lindstrom
The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.
Martin Lindstrom
Imagine Pepsi without Coke. Impossible, right?
Martin Lindstrom
We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.
Martin Lindstrom
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