Martin Lindstrom quotes

The enemy shapes the brand. (Martin Lindstrom)
Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.
Martin Lindstrom
If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.
Martin Lindstrom
Products are produced in the factory; brands are produced in our minds.
Martin Lindstrom
Branding is not about what something says or what it means, but how it makes us feel.
Martin Lindstrom
What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.
Martin Lindstrom
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.
Martin Lindstrom
When we brand things, our brains perceive them as more special and valuable than they actually are.
Martin Lindstrom
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.
Martin Lindstrom
If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.
Martin Lindstrom
Rituals build brands. (Martin Lindstrom)
We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.
Martin Lindstrom
Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.
Martin Lindstrom
Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.
Martin Lindstrom
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications.
Martin Lindstrom
A global brand building strategy is, in reality, a local plan for every market.
Martin Lindstrom
A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.
Martin Lindstrom
New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.
Martin Lindstrom
Thus ideas like subliminal advertising today rarely works and or even exists.
Martin Lindstrom
If we define value as emotions - and emotional engagement...i.e. love!
Martin Lindstrom
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way. (Martin Lindstrom)
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
Martin Lindstrom
Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.
Martin Lindstrom
The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.
Martin Lindstrom
[Logo] is an encapsulation of an emotion.
Martin Lindstrom