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Donald Norman quotes - page 2
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman
Market segmentation s a natural result of the vast differences among people.
Donald Norman
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
Donald Norman
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
Donald Norman
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
Donald Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald Norman
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
Donald Norman
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald Norman
User-centered design means working with your users all throughout the project.
Donald Norman
Scientists are always skeptics.
Donald Norman
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald Norman
Readers always seem to think that the author has some control over the design of their books.
Donald Norman
If you think the products don't match what you want from a product, don't buy it.
Donald Norman
Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule.
Donald Norman
You won't catch me giving clear lectures.
Donald Norman
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald Norman
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald Norman
Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. [...] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.
Donald Norman
The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are carefully hidden away. Handles on cabinets distract from some design aesthetics, and so they are deliberately made invisible or left out. The cracks that signify the existence of a door can also distract from the pure lines of the design, so these significant cues are also minimized or eliminated. The result can be a smooth expanse of gleaming material, with no sign of doors or drawers, let alone of how those doors and drawers might be operated.
Donald Norman
"It probably won a prize" is a disparaging remark in this book. Why? Because prizes tend to be given for some aspects of design, to the neglect of all others-usually including usability.
Donald Norman
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
Donald Norman
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
Donald Norman
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