William McDonough quotes

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever. (William McDonough)
If you look at a tree and think of it as a design assignment, it would be like asking you to make something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, provides habitat for hundreds of species, accrues solar energy's fuel, makes complex sugars and food, changes colors with the seasons, creates microclimates, and self-replicates. View quote
William McDonough
We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions. View quote
William McDonough
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live. View quote
William McDonough
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. View quote
William McDonough
Not everything needs to be recycled. View quote
William McDonough
We get jealous not because we're evil, but because we have little artists pent up inside us. View quote
William McDonough
The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal. View quote
William McDonough
I think the job of an original designer is to inspire. View quote
William McDonough
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless! View quote
William McDonough
There's probably 5000 times more solar energy than the humans will ever need. (William McDonough)
Design is inherently optimistic. That is its power. View quote
William McDonough
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point? View quote
William McDonough