Alan MacEachren quotes
Treating cartography as a formal communication system implies that we can improve map communication if we can reduce the filtering or loss of information at various points in the system where in the system should have a positive effect, and an information loss should be impossible to overcome. Most efforts to study cartographic communication have been directed to the middle stages in the system: the cartographer's transformation of selected information into the map and the initial extraction of information from the map by the user.
Alan MacEachren
When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics of map signs is a dominant factor. On the other hand, syntactics (or how the sign-vehicles, through variation in the visual variables used to construct them, relate logically to one another) are of critical importance.
Alan MacEachren
Maps have been a successful form of representation for centuries by making the world understandable through systematic abstraction that retains the iconicity of space depicting space. Advances in methods and technologies are blurring the lines among maps and other forms of visual representation and pushing the bounds of "map” as a concept toward both more realistic and more abstract depiction. As a result, there are a variety of unanswered questions about the attributes and implications of "maps.”.
Alan MacEachren
A new view of the role of art and science in cartography is clearly needed. It is probably a mistake to view maps as objects that contain varied amounts of scientific or artistic content for which we must determine an appropriate balance (as both Keates, 1984, and Robinson, 1952, seem to, with Keates arguing for more art and Robinson for more science). Instead, it makes more sense to consider complementary artistic and scientific approaches to studying and improving maps, both of which can be applied to any given cartographic problem. The artistic approach is intuitive and holistic, achieving improvements through experience supplemented by critical examination (where critical examination implies expert appraisal of the results of our cartographic decision-making efforts). It draws on science in using perspective, understanding of human vision, color theory, and so on.
Alan MacEachren
Use of the term visualization in the cartographic literature can be traced back at least four decades (Philbrick, 1953). It was the 1987 publication of a report by the U. S. National Science Foundation, however, that established a new meaning for this term in the context of scientific research (McCormick et al., 1987). The report, produced by a committee containing no cartographers, emphasized the role of computer display technology in prompting mental visualization - and subsequent insight. Scientific visualization has, thus, been defined as the use of sophisticated computing technology to create visual displays, the goal of which is to facilitate thinking and problem solving. Emphasis is not on storing knowledge but on knowledge construction.
Alan MacEachren
Many pressing problems facing science and society are inherently geospatial – location matters. The availability of essential geospatial data has increased dramatically over the past decade. Both scientific progress and application of geospatial information to societal needs remains hampered, however, due to the lack of methods for transforming these data into information and for combining information from diverse sources to construct knowledge. Progress requires fundamental breakthroughs in both geovisualization and its integration with other methods for geospatial knowledge construction. The research agenda delineated in this issue is a step toward achieving these breakthroughs. Identifying the challenges is the easy part. Meeting them is unlikely without a commitment to a coordinated approach, by both individuals and organizations in multiple countries.
Alan MacEachren
The representational nature of maps, however, is often ignored – what we see when looking at a map is not the word, but an abstract representation that we find convenient to use in place of the world. When we build these abstract representations we are not revealing knowledge as much as are creating it.
Alan MacEachren
Cartography is about representation. This statement may seem obvious, but it has been overlooked in our search for organizing principles for the field. Rather than restricting research in cartography to maps that present well-defined messages (and suggesting a single, map-engineering approach to improving the transmission of these messages, as the communication approach did), attention to maps as spatial representation expands the field.
Alan MacEachren
Exploring maps as representation forges important links between cartography and a variety of cognate fields concerned with this topic in its various facets (including geographical information systems [GIs] and remote sensing, as well as art, cognitive science, sociology, cognitive and environmental psychology, semiotics, and even the history and philosophy of science).
Alan MacEachren
The nature of maps and of their use in science and society is in the midst of remarkable change - change that is stimulated by a combination of new scientific and societal needs for geo-referenced information and rapidly evolving technologies that can provide that information in innovative ways. A key issue at the heart of this change is the concept of "visualization."
Alan MacEachren
Jacques Bertin's books Semiology of Graphics and Graphics and Graphic Information Processing have been stimuli for my own thinking about the representation and analysis of geographic information. I have also used both books as core readings for graduate seminars and they have generated lively discussion and prompted innovative research. I often ask graduate students to consider how cartographic research and practice in the U.S. might be different today if the English edition of Semiology of Graphics had appeared in 1967 (when it was published in French), rather than in 1983. I know that my own work would have been dramatically different if I had encountered these ideas a decade and a half sooner.
Alan MacEachren
Two developments of the past four decades played crucial roles in establishing a research agenda for the study of map symbolization and design. The first was Arthur H. Robinson's dissertation (published as The Look of Maps in 1952), with its call for objective research, and the second was the adoption in the 1970s of a paradigm of cartography as communication science.
Alan MacEachren
