Jonathan Ive quotes - page 5

What we don't include is as important as what we do include. (Jonathan Ive)
The quest for simplicity has to pervade every part of the process. It really is fundamental. View quote
Jonathan Ive
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new. View quote
Jonathan Ive
Simplicity is really hard. View quote
Jonathan Ive
The goal of Apple is not to make money but to make really nice products, really great products. View quote
Jonathan Ive
Goal we've always had for design at Apple is to create solutions that are inevitable. View quote
Jonathan Ive
We say no to a lot of things so we can invest an incredible amount of care on what we do. View quote
Jonathan Ive
Objects and their manufacture are inseparable, you understand a product if you understand how it's made. View quote
Jonathan Ive
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design. View quote
Jonathan Ive
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes. View quote
Jonathan Ive
I left London in 1992, but I'm there 3-4 times a year, and love visiting. (Jonathan Ive)
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically. View quote
Jonathan Ive
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! View quote
Jonathan Ive
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with. View quote
Jonathan Ive
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for. View quote
Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to. View quote
Jonathan Ive
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money. View quote
Jonathan Ive
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole. View quote
Jonathan Ive