Jonathan Ive quotes - page 4

My focus is incredibly narrow. I can't talk with any authority other than design and development of product. (Jonathan Ive)
When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy. View quote
Jonathan Ive
The thing with focus is that it's not this thing you aspire to, like, 'Oh, on Monday I'm going to be focused.' It's every single minute: 'Why are we talking about this when we're supposed to be talking about this?' View quote
Jonathan Ive
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. View quote
Jonathan Ive
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. View quote
Jonathan Ive
If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. View quote
Jonathan Ive
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard. View quote
Jonathan Ive
Successful collaboration, in your mind, could be that your opinion is the most valuable and becomes the prevailing sort of direction. That's not collaborating. View quote
Jonathan Ive
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. View quote
Jonathan Ive
It never ceases to amaze me what it takes to develop and bring to mass production a product. View quote
Jonathan Ive
It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another. (Jonathan Ive)
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. View quote
Jonathan Ive
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. View quote
Jonathan Ive
When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. View quote
Jonathan Ive
I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. View quote
Jonathan Ive
It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded. View quote
Jonathan Ive
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! View quote
Jonathan Ive
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. View quote
Jonathan Ive
We knew that iMac was fast; we didn't need to make it ugly. View quote
Jonathan Ive
I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. View quote
Jonathan Ive
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense. (Jonathan Ive)
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution. View quote
Jonathan Ive
We're very genuinely designing the best products that we can for people. View quote
Jonathan Ive
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities. View quote
Jonathan Ive
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers. View quote
Jonathan Ive