Jonathan Ive quotes - page 3

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one. (Jonathan Ive)
If you are truly innovating, you don't have a prototype you can refer to. View quote
Jonathan Ive
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. View quote
Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great. View quote
Jonathan Ive
The most important thing is that you actually care, that you do something to the very best of your ability. View quote
Jonathan Ive
There are a thousand no's for every yes. View quote
Jonathan Ive
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. View quote
Jonathan Ive
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it. View quote
Jonathan Ive
We try to solve very complicated problems without letting people know how complicated the problem was. View quote
Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better. View quote
Jonathan Ive
Simplicity is somehow essentially describing the purpose and place of an object and product. (Jonathan Ive)
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive. View quote
Jonathan Ive
I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" View quote
Jonathan Ive
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. View quote
Jonathan Ive
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. View quote
Jonathan Ive
When you do everything to make the very best product, it also means you're very focused on just a few products. View quote
Jonathan Ive
The computer industry is creatively bankrupt. View quote
Jonathan Ive
You learn a lot about vital corporations through non-vital corporations. View quote
Jonathan Ive
It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. View quote
Jonathan Ive
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. View quote
Jonathan Ive
Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. (Jonathan Ive)
The benefit of hindsight is we only really talk about those things that did work out. View quote
Jonathan Ive
I feel that it's lovely when, as a user, you're not aware of the complexity. View quote
Jonathan Ive
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. View quote
Jonathan Ive
Unless we understand a certain material - metal or resin and plastic - understanding the processes that turn it from ore, for example - we can never develop and define form that's appropriate. View quote
Jonathan Ive