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Jonathan Ive quotes - page 2
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Jonathan Ive
Paying attention to what's happened historically actually helps give you some faith that you are going to find a solution. Faith isn't a surrogate for engineering competence, but it can certainly help fuel the belief that you're going to find a solution. And that's important.
Jonathan Ive
It's not too shabby is it?
Jonathan Ive
My father was a really good craftsman – he was a silversmith – so I grew up understanding how things were made. That's something that's easy to take for granted, but everything that has been made has been thought about, designed, and I think that growing up with an appreciation of the nature of objects was hugely influential to me.
Jonathan Ive
I discovered at an early age that all I've ever wanted to do is design.
Jonathan Ive
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan Ive
If something is not good enough, stop doing it.
Jonathan Ive
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Jonathan Ive
A small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Jonathan Ive
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
Jonathan Ive
As a kid, I remember taking apart whatever I could get my hands on.
Jonathan Ive
There are 9 rejected ideas for every idea that works.
Jonathan Ive
It's difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive
There's no other product that changes function like the computer.
Jonathan Ive
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
Jonathan Ive
People's interest is in the product, not in its authorship.
Jonathan Ive
Designing and developing anything of consequence is incredibly challenging.
Jonathan Ive
To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.
Jonathan Ive
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan Ive
One thing most people don't know is that Steve Jobs is an exceptional designer.
Jonathan Ive
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive
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