Tim Cook quotes - page 2

I learned that focus is key. Not just in your running a company, but in your personal life as well. (Tim Cook)
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. View quote
Tim Cook
Anything can change, because the smartphone revolution is still in the early stages. View quote
Tim Cook
Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. View quote
Tim Cook
Apple doesn't do hobbies as a general rule. View quote
Tim Cook
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple. View quote
Tim Cook
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. View quote
Tim Cook
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. View quote
Tim Cook
I've always hated litigation, and I continue to hate it. View quote
Tim Cook
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. View quote
Tim Cook
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. (Tim Cook)
I love museums but I don't want to live in one. View quote
Tim Cook
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. View quote
Tim Cook
To whom much is given, much is expected. I do believe this. It's embedded in me. View quote
Tim Cook
Let your joy be in your journey, not in some distant goal. View quote
Tim Cook
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. View quote
Tim Cook
I am who I am, and I'm focused on that, and being a great CEO of Apple. View quote
Tim Cook
You want to be the pebble in the pond that creates the ripples for change. View quote
Tim Cook
I don't think Apple has to own a content business. View quote
Tim Cook