Tim Cook quotes

I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others, ... So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy. (Tim Cook)
If you want me to only do things for ROI reasons then you should get out of this stock. View quote
Tim Cook
You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user. View quote
Tim Cook
Steve was a genius and a visionary, and I've never viewed that my role was to replace him," said Cook. "Steve was an original. I've never really felt the weight of trying to be Steve. It's not my goal in life. I am who I am. I am focused on that. On being a great CEO of Apple. View quote
Tim Cook
All of these things are great conveniences of life. They change your daily life in a great way. But if you're getting bombarded by notifications all day long, that's probably a use of the system that might not be so good anymore. View quote
Tim Cook
We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you. View quote
Tim Cook
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. View quote
Tim Cook
I think two people with strong points of view can appreciate each other even more. View quote
Tim Cook
You can only do so many things great, and you should cast aside everything else. View quote
Tim Cook
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. View quote
Tim Cook
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got. (Tim Cook)
If there were any doubts, I think that they should be put to bed. View quote
Tim Cook
The things we should be doing at Apple are things that others can't. View quote
Tim Cook
We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft. View quote
Tim Cook
Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it. View quote
Tim Cook
Don't just accept the world you inherit today. Don't just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different. View quote
Tim Cook
The countries that embrace openness do exceptional and the countries that don't, don't. It's not a matter of carving things up between sides. I'm going to encourage that calm heads prevail. View quote
Tim Cook
If there was a lot of emotion in my voice today, it's because we've all been waiting for this day for a long time. It felt so great, ... the people at this company are doing the best work of their lives, the best work that Apple has ever done. View quote
Tim Cook
When we work on making our devices accessible by the blind, I don't consider the bloody ROI. View quote
Tim Cook
It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies-the sort of paralysis that companies could get into-and Apple was totally different. View quote
Tim Cook
I don't think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should. (Tim Cook)
The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are out there about them. View quote
Tim Cook
There are very few content owners that believe that the existing model will last forever, I think the most forward-thinking ones are looking and saying, 'I'd rather have the first-mover advantage. View quote
Tim Cook
I don't really think anything Microsoft does puts pressure on Apple. View quote
Tim Cook
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC. View quote
Tim Cook